Somm Blog
Marketing
August 25 • Marketing
Smart Labels Make Spirits Come Alive
Smart appliances, smart clothing and now smart wines, ciders, and beers.
In a crowded shelf of wines, ciders and beers, all promoting how good they are, how can they stand out among the rest? In an increasingly connected world, the way to go is with the label, smart labels, that is.
August 15 • Marketing
Beer, Wine and Whiskey Turn to Paper Bottle
Companies are looking for sustainable packaging
Spirits companies have always touted the flavor, sophistication and quality of their drinks. Now they’re promoting not only that, but also how sustainable they are.